| Type | State-owned enterprise |
|---|---|
| Industry | Beverage |
| Founded | 1998 |
| Headquarters | Yibin, Sichuan, People's Republic of China |
| Area served | People's Republic of China |
| Key people | Chairman: Mr. Tang Qiao |
| Website | Wuliangye Yibin Company Limited |
Wuliangye Yibin Company Limited (Chinese: 五粮液;宜宾; pinyin: Wǔ Liáng Yè Yíbīn; SZSE: 000858) is a Chinese alcoholic beverage company. It specializes in manufacturing baijiu and other liquor products.
The company's major trademark liquor product is Wuliangye (五粮液), which is made from five organic grains: Proso millet, corn, glutinous rice, long grain rice and wheat.
Its other trademark liquor spirits offerings include Tiandichun 天地春 (baijiu), Wuliangchun, Wuliangshen, Changsanjiao, Jinliufu, Laozuofang, Liuyanghe, Lianghuchun, and Xiandairen. Wuliangye (五粮液) and Tiandichun (天地春) are aromatic baijius.
The company is also engaged in specialized, high-tech, anti-counterfeit packaging, printing, and engineering services.
Headquartered in Yibin, Sichuan Province, the company distributes its products all over the domestic market, and exports to overseas markets. As of December 31, 2007, the company has eight major subsidiaries.
According to an article named "Pouring a Big One" posted in the May 2008 edition of China Economic Review, Vin & Sprit (V&S) claims that baijiu is the world's most popular spirit, with annual sales volume of 520 million 9-liter cases compared to vodka with 497 million 9-liter cases.
In this article, Wuliangye is reported to rank first in terms of market share compared with other baiju brands. The following is a list of baijiu brands with their respective market share.
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